Jun 27, 2011

Pure Ecstasy – Pleasure (2011)

Moja Nova Galaxie Na Nekom Tamo 500 Nebu...
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Led by singer-songwriter Nate Grace, Austin’s Pure Ecstasy make lo-fi tunes insulated by plenty of reverb. Their music is simple, warm, direct. In a track review of their best song to date, the woozy “Easy”, Pitchfork’s Joe Colly said it sounds like “the long comedown after an all-night beach party.”


Pure Ecstasy is the latest incarnation of a long-standing collaboration between Austin, Texasmusicians and long-term friends Nate Grace, Jesse Jenkins and Austin Youngblood. Coming together ... (more) so organically that they had to name the impromptu act in a hurry when an impending tour was approaching, it's startling to behold just what a fully-formed identity they have carved out already. Patient, sparse and never any less than heartbreaking, the clutch of songs making up Pure Ecstasy's material to date have a sonic originality that many artists spend entire careers trying to cultivate. That's not to be mistaken - Pure Ecstasy are a Rock 'n' Roll band in the tradition's truest sense. They are, afterall, three men using traditional instruments to forge songs of romance, longing, loneliness and regret; of love, lust and death. 

Just as their songs themselves are all the more affecting for their minimalism and formal simplicity, their subversion is powerful precisely because it occurs within such an existing framework. There are clear influences here, for sure: the snarl and nonchalant bombast of the Jesus and Mary Chain, the wistful, lonesome croon of Hank Williams and the pure, lovesick melodies of 1960s soul music can all be easily perceived within the group's work to date. Crucially, however, Pure Ecstasy do not let their reverence for such precedents overwhelm them. So where other lo-fi fetishists currently garnerning attention tend to produce a facsimile of their inspirations, Grace, Jenkins and Youngblood dissect, invert and damage them. Take "Easy", the band's debut single proper, released recently on Light Lodge. Sounding at once achingly urgent and far-removed, Grace's blissed-out, throwback doo-wop melodies are fed through a shredder of isolated, detached reverb until they sound like the entire 1950s hit parade being piped through the exhaust pipe of a cadillac roaring across the arctic desert. Similarly, the haunting, slow-burning calloused-country of "DWLDWD", with its infectious, mournful vocal melody and lyrical introspect could easily be a back-porch standard from any part of the last century if Grace's sublime, honeyed vocals weren't treated to make him sound like the last man on earth; slide guitar sounding more space-rock than bluegrass. Bound to its influences only by its golden melody and brused sentiment, the music of Pure Ecstasy is a genuine, unafraid and honest foray into the emotive and redemptive potential of pop music; an endeavour that captures perfectly its undefinable ability to captivate and devastate in equal measure.
PLEASURE IS OUT JULY 5 IN THE U.S. AND AUGUST 22 WORLD WIDE ON ACÉPHALE









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